Kendrick Lamar’s new album DAMN. was released on April 14th and it has been hugely successful in its two week life so far. In fact, the album debuted at #1 on the Billboard Top 200. The album came to us with a collection of visuals that are described by album art creator Vlad Stepetov as “loud and abrasive” as opposed to the politically charged artwork for To Pimp A Butterfly.
The album art shows Lamar standing in front of a brick wall wearing a plain white tee-shirt, with the album title DAMN. in bold red print across the tope. The photos are very simple and show Lamar looking tired or stressed out. The other visuals show Lamar in front of a different brick wall wearing a plain grey tee shirt with the album title printed across the front of the shirt.
The merch that was released on Kendrick Lamar’s website was every fan’s dream for a very limited time when the artists released special, autographed copies of the CD and vinyl versions of his album along with the same DAMN. tee shirt in grey that he was wearing in the visuals for the album. Anyone who got the news of that release and was able to snag a signed copy of the album was very lucky and will receive their CD around the end of May (end of July for the vinyl copies).
The regular-stock merch that was put into Lamar’s online store has been equally as popular as the signed albums, due to the simplicity and uniqueness of the designs. The store is carrying a hoodie, two long-sleeve shirts, and two tee shirts with reference to the album printed on them.
DMAN. has been #1 for two weeks in a row, and it will be interesting to see how much recognition Lamar will get for the artfully crafted collection of songs, visuals, and merch that he has put together for his listeners.